Knowledge Base — discipline best practices
Per-discipline reference docs of practical 2026 marketing best practices. Both the AI agents and Marita reference these. Tight, skimmable, actionable — benchmarks where known, common mistakes, and a quick checklist each. All marked v1 — verify/expand; promote validated patterns and bump notes over time.
These will surface on a driftbymar Best Practices page.
Docs
| Doc | Covers |
|---|---|
| email-marketing.md | Lifecycle/flows, deliverability, segmentation, subject/preview, send-time, ESP notes (Klaviyo/Braze/HubSpot/Iterable/GHL) |
| social-media.md | Platform-by-platform cadence, hooks, formats, what performs in 2026 |
| ads.md | Paid social + search: account structure, creative testing, budget pacing, audiences, measurement |
| lead-generation.md | B2B + ecommerce: magnets, forms, MQL/handraise, nurture, scoring |
| google-analytics.md | GA4 events, key events, reports, GTM basics, UTM hygiene, pitfalls |
Relationship to the design playbooks (parent folder)
These are strategy/practice docs. The parent ../Playbooks/ holds the execution/design library — link across, don't duplicate:
- CTAs →
../email_cta_playbook.md(referenced by email-marketing + lead-generation) - Visual/motion effects per channel →
../effects_matrix.md(referenced by social-media S/R picks + ads A picks) - Dashboards, decks, ESP reporting →
../dashboards_decks_playbook.md(referenced by email-marketing ESP notes + google-analytics)
Maintenance
Living docs. When a practice is validated in the field, refine the relevant doc and note it. Build-execution learnings still go in ../LEARNINGS.md; this folder is curated best-practice reference, not an append log.